Marketting 101: identify a target market, identify a specific need within
that market, identify a service that meets this need, market the service to
the target market.
Identify a simple/common problem that people have that OSS easily solves.
Direct the solution to people with the problem. Two common problems that I
think would be easy to direct an appeal to, and for which OSS offers simple
out of the box solutions.
Parent, with kids, and internet?
Concern: predators and porn.
Needs: firewall, routing, filtering, monitoring, and virus protection
OSS solutions: Ubuntu/Mint/Fedora w/ "Perfect Desktop", dd-wrt router,
opendns, firefox w/ plugins, apparmor, gmail
Older slow hardware
Concern: computer isn't as fast as it used to be, needs compatability with
MS Office for home use
Needs: faster OS, journaled file system, Office replacement
OSS solutions: Xubuntu or Mint-XFCE, OOO3.0 or Abiword
Some of the above solutions do not require scrapping XP. OOO3.0 and Firefox
run fine under XP. Email filtering through gmail and +tags is a simple yet
elegant solution to email spam. Doing this on linux voids the threat of
anything that gets through. Doing this with Firefox w/ adsense voids a lot
of advert spam. Using a filtering DNS like opendns adds an extra level of
filtering, plus the ability to monitor internet activity through your
connection. Junior says he's doing history homework, so why is his browser
history deleted every night and why does dns say that his #1 activity is
surfing pr0n? Get a decent router, run your own firewall, and make yourself
even more secure.
Investment? Practically zilch: old hardware, recycled, and a router than you
can get for less than $50. Best part, as far as I'm concerned, isn't just
eliminating the Windows tax but also eliminating the huge bloated ram and
hdd footprint of Windows when it is running thanks to threat reduction,
threat avoidance, and offloading protection to a dedicated device or
independant service.
Thats how I suggest approaching the advert issue.
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Received on Sun Nov 9 21:23:08 2008
This archive was generated by hypermail 2.1.8 : Sun Nov 09 2008 - 21:23:08 AKST