[aklug] Re: InstallFest advertising text suggestions

As a multiple OS user myself I see the value in advertising to Apple
users about the availablity of free software for a MAC. I love mine. I
love the usability of it... but they are under the same cost curse as
windows users. I think we should include something to that affect as
well.

Jim MacDonald
jim@macdonald.org

On Nov 9, 2008, at 9:22 PM, David Prentice wrote:

> Marketting 101: identify a target market, identify a specific need
> within
> that market, identify a service that meets this need, market the
> service to
> the target market.
> Identify a simple/common problem that people have that OSS easily
> solves.
> Direct the solution to people with the problem. Two common problems
> that I
> think would be easy to direct an appeal to, and for which OSS offers
> simple
> out of the box solutions.
>
> Parent, with kids, and internet?
> Concern: predators and porn.
> Needs: firewall, routing, filtering, monitoring, and virus protection
> OSS solutions: Ubuntu/Mint/Fedora w/ "Perfect Desktop", dd-wrt router,
> opendns, firefox w/ plugins, apparmor, gmail
>
> Older slow hardware
> Concern: computer isn't as fast as it used to be, needs
> compatability with
> MS Office for home use
> Needs: faster OS, journaled file system, Office replacement
> OSS solutions: Xubuntu or Mint-XFCE, OOO3.0 or Abiword
>
> Some of the above solutions do not require scrapping XP. OOO3.0 and
> Firefox
> run fine under XP. Email filtering through gmail and +tags is a
> simple yet
> elegant solution to email spam. Doing this on linux voids the threat
> of
> anything that gets through. Doing this with Firefox w/ adsense voids
> a lot
> of advert spam. Using a filtering DNS like opendns adds an extra
> level of
> filtering, plus the ability to monitor internet activity through your
> connection. Junior says he's doing history homework, so why is his
> browser
> history deleted every night and why does dns say that his #1
> activity is
> surfing pr0n? Get a decent router, run your own firewall, and make
> yourself
> even more secure.
>
> Investment? Practically zilch: old hardware, recycled, and a router
> than you
> can get for less than $50. Best part, as far as I'm concerned, isn't
> just
> eliminating the Windows tax but also eliminating the huge bloated
> ram and
> hdd footprint of Windows when it is running thanks to threat
> reduction,
> threat avoidance, and offloading protection to a dedicated device or
> independant service.
>
> Thats how I suggest approaching the advert issue.
>
>
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Received on Mon Nov 10 08:04:36 2008